Keynote Speakers for ICEFR 2019
Plymouth University, UK
Shaofeng Liu is Professor of Operations Management and Decision Making at University of Plymouth, UK. She is the Research Director for the Product and Service Value Chain Group, specializing in digital business, knowledge management, decision making, and value chain innovation. She obtained her PhD degree from Loughborough University, UK. She sits on the Management Board for Euro Working Group on Decision Support Systems. She is currently a Senior Editor for Cogent Business and Management, and on Editorial Boards for a number of international journals. She has undertaken a number of influential research projects funded by UK research councils and the European Commission with a total value over €40M. She is currently principal investigator and co-investigator for 4 EU projects (3 of which are funded by Horizon 2020 and one by Erasmus Plus) and 1 project funded by UK research council - Innovate UK. She has published over 150 peer-reviewed research papers.
IDRAC Business School Lyon, France
Dr. Jean-Michel SAHUT is a Professor at IDRAC Business School Lyon (Fr). He teaches Corporate Finance, Financial Accounting and Serious Game for engineering and management students. Previously, he was a Professor at Geneva School of Business Administration, University of Applied Sciences (Ch), an Associate Dean for Research at Amiens School of Management (Fr), a Professor of Finance at Telecom & Management Paris Sud (Fr) and the director of the RESFIN Laboratory. He has published more than 90 articles about finance, governance, CSR and entrepreneurship in international peer review journals and five books.
Polytechnic Institute of Cavado and Ave, Portugal
Sérgio Dominique-Ferreira is Professor of Marketing at the Polytechnic Institute of Cavado and Ave. He holds a PhD degree in Business and Management Studies - Marketing and Strategy from the Faculty of Economics of Universidade do Porto.
Previously, he has been a researcher in the Department of Methodologies of the University of Santiago de Compostela (Spain), as well as researcher in the Department of Business Organizations and Marketing, Faculty of Business, University of Vigo (Spain).
His main research topics are: price sensitivity, bundling strategies, customer satisfaction and loyalty, brand image and supply chain management.
Speech Title: Artificial Intelligence and Emotional Intelligence: Are they competitors or cooperators?
Abstract: On the one hand, Emotional Intelligence plays a key role in human contact. It’s often used as a tactic to engage consumers in a way that drives sales performance (Homburg, Muller and Klarmann, 2011, as cited in Xie and Kahle, 2014). On the other hand, Artificial Intelligence is perceived has more rational, more logic, associated with concepts such as machine learning, algorithms, big data, computers, chat bots, etc.. The amount of information collected on consumers and analyzed is enormous. So, it seems that it will be all about Artificial Intelligence for companies. However, some clusters (of consumers) will continue to give great importance to customer relationship management (CRM) and high levels of Emotional Intelligence.
Therefore, it seems that managers will have to find a way to integrate the use of Emotional Intelligence and the use of Artificial Intelligence solutions.